I am Laura Lyon, an independent market and social researcher and writer. I produce inspiring thought-leadership pieces and trend-based reports, white papers, articles, blog posts, case studies and Q&As that resonate with audiences and demonstrate knowledge and expertise.
My work furthers understanding of people, culture and society and inspires interest in products and initiatives that bring about change and build a better future.
I translate research findings into content that is fresh, easy to read, engaging and impactful.
My areas of focus include: workplaces, HR & people strategy, D&I, sustainability, community, making places and spaces work for people, tech for good, education, wellness, travel, family and charities and not-for-profits.
My recent white paper 'Future of work: how to be an organisation that thrives' demonstrates that doing better business leads to financial success.
I have over 15 years’ experience conducting quantitative and qualitative market research across multiple sectors, with clients from all over the world.
Before setting up my own company in 2018 I had 12 years’ experience of client and agency side market research; ensuring insights from social, cultural and trend market research, as well as trend analysis underpinned strategies for major brands including BBC Worldwide, The Guardian and Channel 4.
I achieved a 2.1 degree in Geography from Durham University and I have studied Freelance Journalism and Feature Writing at London School of Journalism.