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Understand perspectives and topics. 
Reveal inspiring opportunities for innovation. 

I am an independent researcher with nearly 20 years’ experience producing high quality research, and research and trend-based content, for companies including The Guardian and BBC Worldwide.

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I work with cross-sector clients from around the world, both directly and through research, marketing, and PR agencies.

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I hold a 2.1 degree in Geography from Durham University, studied Freelance Journalism and Feature Writing at London School of Journalism, and I am Adobe Creative Cloud Suite trained.​

Laura Lyon

Services

Desk research/ literature reviews

Mining publicly available data, white papers, published market research, Google search data, web stats, media and social media analysis and trend analysis. 

Desk with laptop computer and books

Expert opinion

Interviewing experts in their fields, including thought leaders, senior industry leaders, academics, psychologists and influencers. 

Academic with globe and books
Person at a desk on a computer surrounded by speech bubbles

Online surveys and interviews

Researching members of society, for example those of a specific life stage, or from particular interest groups, or with specific behaviours, attitudes and needs.​ Using client databases and/or buying in respondents.

Methodologies

Get in touch!

Please leave your contact details and we can discuss working together. 

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