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I am Laura Lyon, an independent market and social researcher and writer. I produce inspiring thought-leadership pieces and trend-based reports, white papers, articles, blog posts, case studies and Q&As that resonate with audiences and demonstrate knowledge and expertise.
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My work furthers understanding of people, culture and society and inspires interest in products and initiatives that bring about change and build a better future.
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​I translate research findings into content that is fresh, easy to read, engaging and impactful.
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My areas of focus include: workplaces, HR & people strategy, D&I, sustainability, community, making places and spaces work for people, tech for good, education, wellness, travel, family and charities and not-for-profits.
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My recent white paper 'Future of work: how to be an organisation that thrives' demonstrates that doing better business leads to financial success.
My background:
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I have over 15 years’ experience conducting quantitative and qualitative market research across multiple sectors, with clients from all over the world.
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Before setting up my own company in 2018 I had 12 years’ experience of client and agency side market research; ensuring insights from social, cultural and trend market research, as well as trend analysis underpinned strategies for major brands including BBC Worldwide, The Guardian and Channel 4.
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I achieved a 2.1 degree in Geography from Durham University and I have studied Freelance Journalism and Feature Writing at London School of Journalism.
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