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I worked with Laura on a research-based white paper. She is efficient, responsive, personable and combines the expertise of a trained researcher with good writing skills
Stephen Yap, Director,
Yam! Research
I've known and worked with Laura for many years now, and it's always great to collaborate with her. A highly skilled researcher, she adds a significant amount of insight to every task she undertakes. Recommended!
Phil Birchenall, Founder,
Diagonal Thinking
I worked with Laura at The Guardian, at the BBC and also contracted her in a freelance capacity to work independently for a client of mine - Creative Equals. I couldn't recommend Laura highly enough: she is highly-skilled, intelligent, enthusiastic, conscientious, and creative. Laura always delivers above expectations, on time and within the budget. She brings in fresh thinking into a project and is a pleasure to work with. Laura also has strong social values and brings ethical approach to her work. I always hear nothing but praise about Laura's work and attitude from other people too.
Ozoda Muminova, Founder and Director,
The Good Insight
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I've worked with Laura for the past few years (initially when she was a colleague at Mustard) and more recently in a freelance capacity. It's always a pleasure working with Laura. She is not only a great all-round researcher and project manager but her strengths really lie in understanding the wider contextual issues that can have an impact on markets, cultures and trends overall. Whatever project we have worked on together Laura has always been a great addition to the team.
Anthony Shephard-Williams,
Research Director, Mustard Research
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We worked with Laura Lyon on a research and insight project to inform the evolution of the Avalon brand proposition. The project involved a quantitative and qualitative survey to both our customer base and non-Avalon customers to understand their views of our current and future proposition. It explored our product and service offering along with perceptions on price and opinions about our brand and competitors within our industry. Laura was integral to our study – managing all aspects of the survey to a very tight turnaround and producing actionable insight from the results, which has shaped our future brand proposition. We would gladly work with Laura again.
Caroline Humphrey,
Head of Marketing Communications, Avalon
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Laura has run some of our staff and HR surveys and analysis; measuring and assessing the diversity and inclusion measures in the major creative organisations we work with. She reports on the on-the-ground experience of a companies diversity and inclusion policies, and makes recommendations for future improvements. Also included in the reporting is analysis of the results of a separate survey completed by HR, as well as a review of the organisations HR policy documents, and the language used in job adverts and on their social media accounts - to identify gaps in opportunities for employees, and areas for improvements. Laura is great to work with, she is very conscientious and always goes the extra mile to make sure clients are happy.
Ali Hanan, CEO, Creative Equals
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I can’t thank Laura of Laura Lyon Trends enough for designing and conducting a customer survey for Super Tutoring. Through her expertise I have discovered who my customers are, which otherwise would have been too time consuming for me to do myself and not as thorough and informative. Laura has enabled me to really target my market rather than casting in the dark, thank you.
Claud Cunningham,
Founder,
Super Tutoring
Claud Cunningham, Founder, Super Tutoring
Highly professional and a pleasure to work with. Laura understood the brief immediately and was able to deliver on point and in a timely manner. I would highly recommend her and would not hesitate to work with her again.
Seema Alibhai,
Communications and Media Programmes Consultant,
The Womanity Foundation
Testimonials
Laura is thorough, knowledgeable and delivers superior quality work. She gently guides clients in smart directions, flags obstacles early and knows what she needs to get a good job done. I really enjoyed working with her and hope to again soon!
Helen Dibble, Managing Director, Incredibble