
Topics
I work across all sectors. My recent projects and areas of interest include: workplaces, HR & people strategy, D&I, sustainability, community, making places and spaces work for people, tech for good, education, wellness, travel, family and charities and not-for-profits.
​
To conduct my market research and trend analysis I ask questions such as:
-
What are people’s issues and needs?
-
How are people’s expectations changing and what do people want/expect (from organisations, spaces, life etc)?
​
-
What are the trends affecting specific groups/tribes of people?
​
-
What are the trends affecting businesses and consumers in specific sectors?
-
How are brands innovating?
-
What are ‘leading edge’ brands doing?
-
What are competitors/ other brands doing?
-
What are the trends in other markets?
-
What is the likely direction of travel?
You can find out more about my trends research here and you can read testimonials of my work here.
​