
Topics
I work across all sectors. My recent projects and areas of interest include: sustainability, gender equality, diversity and inclusion in the workplace, making places and spaces work for people, education, wellness, and charities and not-for-profits.
To understand attitudes, behaviours and trends I research questions such as:
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What are people’s issues and needs?
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How are people’s expectations changing and what do people want/expect (from organisations, spaces, life etc)?
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What are the trends affecting specific groups/tribes of people?
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What are the trends affecting businesses and consumers in specific sectors?
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How are brands innovating?
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What are ‘leading edge’ brands doing?
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What are competitors/ other brands doing?
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What are the trends in other markets?
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What is the likely direction of travel?
You can find out more about my trends research here.