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I work across all sectors. My recent projects and areas of interest include: workplaces, HR & people strategy, D&I, sustainability, community, making places and spaces work for people, tech for good, education, wellness, travel, family and charities and not-for-profits.

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To conduct my market research and trend analysis I ask questions such as:
 

• What are people’s issues and needs?                                                  

• How are people’s expectations changing and what do people want/expect (from organisations, spaces, life etc)?                           

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• What are the trends affecting specific groups/tribes of people? 

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• What are the trends affecting businesses and consumers in specific sectors?
   

• How are brands innovating? 
   

• What are ‘leading edge’ brands doing?
   

• What are competitors/ other brands doing? 
   

• What are the trends in other markets?                                                 

• What is the likely direction of travel?

 

You can find out more about my trends research here and you can read testimonials of my work here. 

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