Topics

I work across all sectors. My recent projects and areas of interest include: charities and not-for profits, sustainability, gender equality, diversity and inclusion in the workplace, making places and spaces work for people, education and wellness. 

​

To understand attitudes, behaviours and trends I research questions such as:
 

• What are people’s issues and needs?                                                  

• How are people’s expectations changing and what do people want/expect (from organisations, spaces, life etc)?                            

• What are the trends affecting specific groups/tribes of people? 
   

• What are the trends affecting businesses and consumers in specific sectors?
   

• How are brands innovating? 
   

• What are ‘leading edge’ brands doing?
   

• What are competitors/ other brands doing? 
   

• What are the trends in other markets?                                                 

• What is the likely direction of travel?

You can find out more about my trends research here.