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How I do my research

I conduct primary market research to listen to people's views, and I curate and analyse information from a vast range of secondary sources.

My sources and methodologies include:

  • Desk research/ literature reviews - mining publicly available data, white papers, published market research, Google search data, web stats, social media analysis and existing trend analysis. 

  • Interviewing experts – thought leaders, senior industry leaders, academics, influencers. 

  • Conducting online surveys and/or interviewing people of a specific lifestage, those from particular interest groups, or with specific behaviours, attitudes and needs.

Jigsaw puzzle pieces
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