I am based in Manchester in the north of England and work across all sectors, with clients from all over the world. I am motivated by furthering clients' understanding of people and the wider world, so that they can bring about positive change in the future.
Before setting up my own company in 2018 I had 12 years of client and agency side experience of ensuring market research, trends and insights underpin strategies for major brands including BBC Worldwide, The Guardian and Channel 4.
The content produced by these organisations raises awareness and understanding of important issues, and I am proud to have contributed to this and I continue to seek out meaningful work.
When I’m not researching behaviours, attitudes and trends I enjoy going on adventures with my husband and our little girl.
Summary of my background:
12 years’ experience of conducting research using various qualitative and quantitative research methodologies, as well as end to end project management.
Client-side and agency side experience of ensuring market research, trends and insights underpin strategies for major brands including BBC Worldwide, The Guardian, Channel 4 and Merlin Entertainments.
Experienced at conveying information in interesting, creative, concise and persuasive ways, so it is engaging, digestible and actionable.
Studied Freelance Journalism and Feature Writing at London School of Journalism.
2.1 in Geography from Durham University.