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I am an independent market and social researcher and writer specialising in understanding people's perspectives and needs, and the opportunities that exist to address issues.
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​The insights and content I produce inspire innovation and change and demonstrate knowledge and expertise of the latest thinking and opportunities.
I write research and trend-based reports, white papers, articles, blog posts, case studies and Q&As that are fresh, easy to read, engaging and impactful.
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My areas of focus include: media, workplaces and culture, D&I, sustainability, community, making places and spaces work for people, tech, education, health, wellness, travel, family and charities and not-for-profits.
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I write a Substack called 'Lift Up' which is a place to feel uplifted and inspired by fresh thinking and innovation.
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My recent white paper 'Future of work: how to be an organisation that thrives' demonstrates that doing better business leads to financial success.
My background:
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I have over 15 years’ experience conducting quantitative and qualitative market research across multiple sectors, with clients from all over the world.
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Before setting up my own company in 2018 I had 12 years’ experience of client and agency side market research, ensuring insights informed strategies at companies including the BBC, The Guardian and Channel 4.
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I achieved a 2.1 degree in Geography from Durham University and I have studied Freelance Journalism and Feature Writing at London School of Journalism.
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